Spotify has become a major global audio platform, combining music, podcasts and audiobooks in one service. The latest Spotify About figures list 761 million users, 293 million subscribers, operations in 184 markets, more than 100 million tracks, 7 million podcast titles and 500,000 audiobooks in select markets. Company filings and Spotify’s 2024 listening reports provide a more specific view of its scale, finances and audience behavior.
Contents
- Platform size and reach
- Users and subscriber growth
- Revenue and profitability
- Plans and audiobook expansion
- Music, podcasts and audiobooks
- 2024 listening leaders
Platform size and reach
Spotify’s latest About page describes a broad audio service rather than a music-only catalog. It lists 761 million users and 293 million subscribers across 184 markets. The same page reports more than 100 million tracks, 7 million podcast titles and 500,000 audiobooks in select markets (Spotify About). Because the About page presents these as current platform figures without a matching measurement date in the supplied source, they should be read as the latest listed totals rather than as a dated annual snapshot.
The company’s 2024 Form 20-F gives a dated comparison point. As of December 31, 2024, Spotify reported 675 million monthly active users, or MAUs, and 263 million Premium Subscribers across 184 countries and territories ([Spotify 2024 20-F](https://investors.spotify.com/financials/sec-filings-details/default.aspx? filing=)). The 20-F said MAUs grew 12% year over year to 675 million, while Premium Subscribers grew 11% year over year to 263 million.
The difference between the latest About-page totals and the 2024 year-end figures reflects different reporting dates and labels. “Users” on the About page is not presented in the supplied facts as identical to year-end MAUs, and “subscribers” is not dated there in the same way as the 20-F’s Premium Subscriber measure. Keeping those definitions separate avoids treating two snapshots as one time series.
Spotify’s audio inventory also spans several formats. More than 100 million tracks make up the music catalog listed on the About page. The page separately lists 7 million podcast titles and 500,000 audiobooks in select markets. These are catalog counts, not measures of plays, unique listeners or the number of titles available in every country.
Users and subscriber growth
The December 31, 2024 filing shows how Spotify’s audience was divided between the broader monthly-active base and paying Premium Subscribers. MAUs reached 675 million, while Premium Subscribers reached 263 million. In year-over-year terms, the company reported 12% MAU growth and 11% Premium Subscriber growth ([Spotify 2024 20-F](https://investors.spotify.com/financials/sec-filings-details/default.aspx? filing=)).
| Measure | December 31, 2024 | Year-over-year change |
|---|---|---|
| Monthly active users | 675 million | 12% |
| Premium Subscribers | 263 million | 11% |
| Presence | 184 countries and territories | Not supplied |
These measures describe scale and growth, but they do not establish how often each person listened, how many accounts were shared, or how many users listened to music rather than podcasts or audiobooks. The supplied 20-F facts also do not provide a single global average listening time for all Spotify users.
The platform’s 2024 Wrapped reporting adds a different kind of audience indicator. Spotify said more than 500 million people had listened to a podcast on Spotify since the company entered podcasting in 2019. It also said more than 300,000 video podcasts were available in markets where video podcasts were offered (Spotify Wrapped 2024). These figures describe cumulative or availability totals, so they should not be compared directly with the year-end MAU count.
Revenue and profitability
Spotify reported total revenue of €15.673 billion for 2024, an 18% year-over-year increase. Premium revenue was €13.819 billion, while Ad-Supported revenue was €1.854 billion ([Spotify 2024 20-F](https://investors.spotify.com/financials/sec-filings-details/default.aspx? filing=)). The company’s reported mix was 88% Premium revenue and 12% Ad-Supported revenue.
| 2024 financial measure | Amount or share |
|---|---|
| Total revenue | €15.673 billion |
| Premium revenue | €13.819 billion |
| Ad-Supported revenue | €1.854 billion |
| Premium share of total revenue | 88% |
| Ad-Supported share of total revenue | 12% |
| Consolidated gross profit | €4.724 billion |
| Consolidated gross margin | 30% |
Premium revenue increased by €2.253 billion year over year, while Ad-Supported revenue increased by €173 million. The reported cost of revenue was €9.324 billion for Premium and €1.625 billion for Ad-Supported operations, for total cost of revenue of €10.949 billion. Consolidated gross profit was €4.724 billion, with a 30% consolidated gross margin.
The segment figures show different gross-profit profiles. Spotify reported Premium gross profit of €4.495 billion and a 33% Premium gross margin. Ad-Supported gross profit was €229 million, with a 12% Ad-Supported gross margin. These are reported company measures for 2024; they do not describe profit after all operating expenses.
Spotify’s filing also included foreign-exchange estimates. The company estimated that 2024 total revenue would have been about €243 million higher if 2024 exchange rates had matched 2023 rates. It estimated that total cost would have been about €181 million higher under those same exchange-rate conditions. These are company estimates, not alternate reported results.
Deferred revenue was €683 million on December 31, 2024, compared with €622 million on December 31, 2023. Deferred revenue is a balance-sheet measure tied to revenue recognized over time; it is not the same as annual revenue or cash collected during the year.
Plans and audiobook expansion
Spotify’s supplied U.S. subscriber-options figures show several monthly price points. Premium Individual cost $11.99 per month, Basic started at $10.99 per month for eligible U.S. users, Premium Duo cost $16.99 per month, Premium Family cost $19.99 per month, and Audiobooks Access cost $9.99 per month (Spotify U.S. subscriber options). The Basic figure is explicitly limited to eligible users, and these prices are U.S. plan prices rather than global rates.
| U.S. plan | Monthly price | Supplied detail |
|---|---|---|
| Premium Individual | $11.99 | Includes 15 audiobook hours per month |
| Basic | From $10.99 | Available to eligible users |
| Premium Duo | $16.99 | U.S. price |
| Premium Family | $19.99 | U.S. price |
| Audiobooks Access | $9.99 | U.S. price |
Premium subscribers in the United States received 15 hours of audiobook listening time per month on the Premium Individual plan. Spotify’s U.S. plan announcement also said the subscriber audiobook catalog exceeded 250,000 titles. That U.S. catalog figure is distinct from the About-page figure of 500,000 audiobooks in select markets.
Spotify’s 2024 20-F said the company had launched audiobooks in Premium in 10 markets by year-end 2024 ([Spotify 2024 20-F](https://investors.spotify.com/financials/sec-filings-details/default.aspx? filing=)). The combination of a market rollout, a U.S. listening allowance and separate audiobook plan indicates an expanding audio offering, but the supplied facts do not quantify audiobook listening hours worldwide or revenue by audiobook activity.
Music, podcasts and audiobooks
Spotify’s 2024 Wrapped results show how the platform’s annual attention was distributed across prominent titles and creators. Globally, Taylor Swift was the most-streamed artist, with more than 26.6 billion streams. The Weeknd ranked second, Bad Bunny third and Drake fourth (Spotify Wrapped 2024). The artist ranking identifies positions, while the supplied stream total is specifically attached to Taylor Swift.
Spotify also reported language-specific listening. More than 100 million users worldwide listened to at least one piece of audio content in French between August 2023 and July 2024. During the 12 months ending July 2024, Spotify said 83 million hours of French-language music were listened to in more than 180 countries. It also reported that 39 million users had added at least one track sung in French to a personal playlist (Spotify French-language content).
The same report said average monthly consumption of French-language music by non-French-speaking audiences was 50 minutes per month. When French-language podcasts and audiobooks were included, average monthly consumption reached four hours. Those figures refer to the stated non-French-speaking audience and the stated August 2023-to-July 2024 measurement period; they are not global averages for every Spotify listener.
2024 listening leaders
The 2024 global lists provide compact snapshots of the year’s most-streamed content. “Espresso” by Sabrina Carpenter ranked first among global songs, while “Beautiful Things” by Benson Boone ranked second. Taylor Swift’s THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY ranked first among global albums. The Joe Rogan Experience ranked first among global podcasts, and A Court of Thorns and Roses ranked first among global audiobooks (Spotify Wrapped 2024).
In the United States, Taylor Swift ranked first among most-streamed artists, “Espresso” ranked first among most-streamed songs, and THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY ranked first among most-streamed albums. These U.S. results are separate from the global lists, even where the leading result is the same.
Taken together, the figures show Spotify operating at large scale across music, spoken audio and books. The strongest dated business snapshot is the December 31, 2024 20-F, while the About-page totals and plan details represent differently timed or market-specific measurements. Comparing them requires keeping the source, geography, definition and measurement period attached to each statistic.